![]() The origins of the "VSCO girl" name trace back to a photo-editing app that launched back in 2011. Read more: The VSCO girl is taking over the internet - here's the ultimate starter kit for becoming the latest 'it' girl Don't be surprised this Halloween to see a number of people breaking out a costume of high ponytails and puka shell necklaces, metal straws and Fjallraven backpacks, Birkenstocks and Polaroid cameras. ![]() Summer 2019's "it" girl developed into an iconic look across YouTube and TikTok, resulting in a flurry of teens sporting - and parodying - her look. Whether you love her or hate her, there's not a lot of the internet that hasn't been touched by the VSCO girl this year. ![]() For much of Generation Z, the trendy meme of the summer was the VSCO girl, an aesthetic consisting of scrunchies, pastel clothing, and Hydroflask water bottles.
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